Employees of CSR E-Loco Supply (Pty) Ltd celebrate the arrival of locomotives in South Africa in November. CHINA DAILY

Market for high-tech locomotives made by Chinese subsidiary looks promising on world's second-largest continent

A Chinese locomotive manufacturer plans to set up a factory in South Africa after landing a series of major train building deals.

She Yongjun, the commercial manager of CSR E-Loco Supply (Pty) Ltd, said the factory should be in place this year or next, and will target state-owned transport companies.

Established in 2012, CSR E-Loco Supply is the South African subsidiary of CSR Zhuzhou Electric Locomotive Co Ltd, part of the giant China South Locomotive and Rolling Stock Corp Ltd, which is considered the world's largest manufacturer of electric locomotives.

Headquartered in Johannesburg, the business has "huge potential" in South Africa and across the continent, She said.

"The country has the longest railway network in Africa and was the world's leading rail hauler, but it has lost its luster in the past few decades owing to insufficient maintenance.

"By buying Chinese locomotives, with their level of improved technology, South Africa aims to enhance its industrial transport chain."

CSR E-Loco started eyeing the South African market in 2000 and won its first order there in 2012, to provide 95 electric locomotives for Transnet SOC Ltd, a South African rail, port and pipeline company.

The deal was considered the largest overseas electric locomotive deal at that time.

"The buyer was very satisfied with our quality, our delivery times, our service attitude and our efficiency, and ordered another 100 of the same locomotives."

Later that year, Transnet tendered for the supply of a further 1,064 locomotives, 599 electric and 465 to be powered by internal combustion engines.

CSR E-Loco won the contract to supply 359 of its electric locomotives, with the Canadian firm Bombardier supplying the remaining 240.

Some have been for trains manufactured in China, with most delivered in parts to South Africa and assembled locally by the engineering division of Transnet.

More than 100 of its Chinese technicians have moved there to help in the assembly, and it has orders until 2018.

The future looks bright . Premier Li Keqiang visited Ethiopia, Nigeria, Angola and Kenya in early May to strengthen China's economic ties with the continent, and pledged to continue to invest in African infrastructure, particularly high-speed railways, expressways and regional airports, a priority for Chinese companies.

He also underlined the importance of bringing Chinese expertise, especially in research and development, to Africa, along with the export of other leading technologies, particularly from the telecommunications and power industries.

Liang Guoyong, an economic affairs officer at the investment and enterprise division of the United Nations Conference on Trade and Development, said China has "unique technology that can be exported to developing markets and the rest of the world", such as in high-speed rail.

"Combined with its capital advantage, this will optimize the country's overseas investment lands cape, which is centered on energy and resources currently," he said.

She Yongjun described the competition for orders in South Africa as "very fierce" because its rivals are mainly well-known global brands.

"Our advantage centers on price, delivery time and quality, which makes us comparable with the best in Europe ."

Transnet freight rail, the largest division of Transnet, was impressed by the fact that CSR E-Loco delivered its first locomotive just 12 months after signing the contract in October 2012, about six months shorter than the global delivery average of 18 months, he said.

"We have kept improving and re-innovating our operations, and we developed all the core parts of those 359 locomotives ourselves. China's electric locomotive industry is cutting-edge."

South Africa's railway gauge is narrower, at 1,067 mm, than China's standard gauge of 1,435 mm.

"It was the first time that we produced electric locomotives for such a narrow line," She said.

The order was mainly for cars used to transport coal and ore.

"While we appreciate that these large-scale deals may become less frequent in South Africa, we still believe the market remains a strong prospect for us and that further locomotive orders will be offered."

Orders are expected for parts and other railway products, too.

In addition to the South African contracts, the Johannesburg-based company has landed deals in Ethiopia, which also helped it contribute to the parent company's total revenues of 15.1 billion yuan ($2.42 billion) in 2012, and 20 billion yuan last year.

However, She said that further government financial support will be needed if the company hopes to remain competitive.

A shortage of working capital had hindered its bidding in 2012 to supply passenger trains there, he said, calling for tax breaks to be introduced for equipment exports "as Eu ropean and American rivals continue to lower their prices".

"Continued communication between the governments is vital to help us source local components and reliable local partners."

The company's operations have also been affected by currency fluctuations, frequent strikes and rising labor costs, and those could still dent its factory plans in South Africa, he said.

"But we will set up a plant here to produce key components, as the local government has raised its requirements for local parts on some products," She said.

The company is also committed to corporate social responsibility in the local market, including worker training and technology aid, he said.

From June to November last year, CSR E-Loco trained more than 100 local workers in China on locomotive production, including welding, assembling, quality testing and management skills.