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World's largest duty free shop opens in Sanya
Last Updated: 2014-09-02 00:39 | Xinhua
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Combo photo taken on Sept. 1, 2014 shows people doing shopping at the Sanya Haitang Bay International Shopping Mall in Sanya, south China's Hainan province. The mall which opened on Monday is the world's largest duty free shop (DFS) with a business area of some 72,000 square meters. Offshore duty-free shopping in Hainan's two DFS stores in 2013, hit 3.29 billion yuan (530.6 million U.S. dollars), up 40 percent year on year. (Xinhua/Guo Cheng)

The world's largest duty-free shop (DFS) opened its doors on Monday in coastal Sanya City in the southern island province of Hainan.

The Haitang Bay duty-free shopping center has attracted nearly 300 international brands. For several of them, including Prada, Rolex and Giorgio Armani, it is the first time they have appeared in a DFS on the Chinese mainland.

With a shopping area of 72,000 square meters, the center will replace an existing DFS, which is just one-seventh of the new store's size, in Sanya's downtown.

China International Travel Service Group (CITS) invested 5 billion yuan (about 814 million U.S. dollars) in the center, which is operated by China Duty Free Group under CITS.

The State Council, China's cabinet, gave Hainan permission to run a duty-free program on a trial basis in April 2011 to promote the island as a world-class international tourist destination by 2020.

From 2011 to 2013, Hainan saw an annual 15-percent increase in its tourism revenue on average, with offshore duty-free sales accounting for 10 percent of the total revenue.

Figures from the local customs show that as of mid-August, the revenue in Hainan's two DFS stores exceeded 9.2 billion yuan.

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