Sino-German joint venture passenger car manufacturer FAW-Volkswagen Automobile Co. Ltd. released its sub-brand "Jetta" on Friday, together with a new brand logo for Jetta and three new models.
As the third brand held by the company following Volkswagen and Audi, the Jetta brand aims at meeting the demands of young Chinese car buyers and competing with domestic auto brands like Great Wall and Geely, the company said.
Herbert Diess, CEO of Volkswagen, made a remark earlier that Volkswagen has been making positive changes and focusing on the Chinese market, and the Jetta brand is another step forward to reach out to customers.
Three new models, the Jetta VA3, Jetta SUV VS5 and VS7, made their debut on Friday and one of them will go on sale in the third quarter of this year.
Liu Yigong, general manager of FAW-Volkswagen, said the company will form an independent marketing team of more than 200 members for the Jetta brand, achieving high-quality production-market integration with FAW-Volkswagen's Chengdu branch.
Established in February 1991, FAW-Volkswagen witnessed its first A2 Jetta automobile roll off the assembly line on December 5. So far, the company has five production bases around the country, with cumulative terminal sales up 2.6 percent to 2.05 million units last year.