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Ford's Mondeo aimed at upper mid-range market
Last Updated: 2013-04-22 14:23 | China Daily
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The new Mondeo is a flagship model that incorporates Ford's innovative technologies and highest standards of manufacturing. [Photo / China Daily] 

 

Incorporating Ford's latest designs and enhanced with an array of innovative technologies, the all-new Mondeo made its official Asia-Pacific debut earlier this month in Beijing .

Billed by the company as a flagship model that embodies the most advanced technology and the highest standards of manufacturing, the new Mondeo is poised to once again lead the premium mid-sized car segment with its more fashionable look, impeccable interior quality, segment-leading innovative technology and power system, said Changan Ford Automobile Co Ltd, the builder of the model.

"We've gone further in every aspect to bring to China the most premium Mondeo we have ever designed, developed and built," said Marin Burela, president and CEO of Changan Ford.

"It's truly a flagship car, offering our Chinese customers class-leading levels of refinement, driving pleasure and excitement. It will raise the bar in craftsmanship, style and technology, giving our loyal Chinese customers what they truly value and want in a car," he added.

Luo Minggang, executive vice-president of Changan Ford, said the company has always recognized that manufacturing a product of flawless quality is the key to winning the hearts of customers.

"Changan Ford has been committed to ensuring the quality of every product we make by using Ford's globally unified production process," Luo said.

"The introduction of the New Mondeo represents Ford's latest design concepts and the most advanced technologies, which have not only set new standards for the segment but also given a boost to Changan Ford's rapid development in China."

 

The new Mondeo is a flagship model that incorporates Ford's innovative technologies and highest standards of manufacturing. [Photo / China Daily]

 

Original design

The new Mondeo exemplifies the new Ford family design features exclusively developed under the OneFord strategy. These concepts are being applied for the first time on a model for the Chinese market, giving the Mondeo a more modern look.

The new Mondeo features a beautifully shaped profile that is distinguished by personalized lines running through the body and a sleek top design, which conveys an esse nce of aerodynamic agility. At the front and the rear, it is accented by a touch of high technology in the form of LED headlights and taillights.

Inside the car, every aspect of the cockpit has been painstakingly designed down to the smallest detail, such as the substitution of an electronic brake for a mechanical one in the central console, which frees up legroom. Its ergonomically designed seats provide greater comfort.

Soft materials are used in the interior of the car, giving it a pleasing feel throughout.

Innovative technology

The Mondeo is also equipped with an array of innovative technologies that create a comfortable driving experience through upgrades that make the car smarter and safer.

The model is said to open a new era of automotive smart technology in the premium mid-range car market.

With the My Key function, customized settings stored in a computer memory will be automatically loaded when the user enters the car. The exclusive technology delivers a more personalized driving experience and can effectively reduce risks to drivers.

The car is also fitted with LED servo steering headlights, multi-contour massage seats and rear airbags, to offer a greater level of comfort and safety to the consumers.

The new Mondeo is a flagship model that incorporates Ford's innovative technologies and highest standards of manufacturing. [Photo / China Daily]

Other innovations include the SYNC and MyFord Touch, a highly integrated in-car information platform consisting of a hands-free multimedia driver information and navigation system with voice-recognition capability that promises to redefine human-car interaction.

In addition, the Park Assist system can make parking in a congested city easy with a few simple steps.

Power performance

All versions of the new Mondeo are powered by the EcoBoost GTDi turbocharged engine.

Capable of delivering incredible power, the engine also promises excellent fuel economy and an overall better driving experience than the competition.

The model has two engine options - 1.5 liter or 2 liter.

The 1.5L GTDi engine is the latest of Ford's EcoBoost series. This is the first time that a 1.5L engine has been used in one of Ford's premium mid-range cars. The engine delivers a maximum output of 133 kilowatts and peak torque of 240 nanometers.

The 2L engine produces a maximum output of 178 kW and top torque of 350 Nm. The comprehensive fuel consumption is 7.9L/100km.

The model is equipped with a SelectShift six-speed integrated transmission, which allows for smoother gear shifting and improved fuel economy.

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