The world premiere of the Pinnacle Travel Phantom was held during the Auto China 2014.

Bespoke was the theme of Rolls-Royce's display at Auto China 2014 which began on April 20.

The star of the show was the world debut of the Pinnacle Travel Phantom. The car, from the brand's Bespoke range, showcases imaginative craftsmanship and design and evokes the experience of traveling on a luxurious cross-continental train.

Other star cars on display included the Majestic Horse Ghost and the Wraith, which impressed spectators by showing the limitless possibilities of personalized travel.

The Pinnacle Travel Phantom is a tribute to the Chinese love of travel and the country's enchanting journeys of discovery throughout history. The Majestic Horse Ghost, a Bespoke design that celebrates the Year of the Horse, reflects the rare convergence of the "wood" and "horse" themes in the Chinese Zodiac.

The Wraith on display wowed visitors who were keen to see the car's power, style and drama, which represent the most evolved Rolls-Royce driving experience.

A preview event on April 18 preceded the auto show and captured the essence of the brand's Bespoke range, which the carmaker said is central to the Rolls-Royce experience.

The event combined art,fashion and luxury travel and included appearances from founder and designer of CINDY CHAO The Art Jewel, Cindy Chao, and renowned French haute couture designer Stphane Rolland.

Henrik Wilhelmsmeyer, director of Rolls-Royce China, adds figuratively "Rolls-Royce is delighted to have both designers as our travel companions to join us on this journey. Just like the exclusive Pinnacle Travel Collection, the art jewellery and haute couture pieces from the two artists were created for a select few people who appreciate Bespoke, timeless style and refined handcraftsmanship. "

Rolls-Royce brought the spirit of Pinnacle Travel to China to celebrate the country's love of travel and the success of the Bespoke brand.

Often the hustle and bustle of life and exhausting daily demands erase the serenity and relaxation, which were once at the heart of travel.

(From left to right) Henrik Wilhelmsmeyer, director of Region China, Torsten Mueller-Oetvoes, chief executive officer, Rolls-Royce Motor Cars, Cindy Chao, founder and designer of CINDY CHAO The Art Jewel, Stphane Rolland, founder and designer of the haute couture label of Stphane Rolland, at the world premiere Pinnacle Travel Phantom.

To bring back a taste of serenity, peace of mind and comfort, Pinnacle Travel has reinvented travel for the modern era, allowing Rolls-Royce owners to enjoy their journeys in peaceful self-discovery.

Rolls-Royce's use of contemporary technology complements its timeless luxury to extend travel pleasure to a new generation of business entrepreneurs.

An example of this craftsmanship can be seen in the details of the Pinnacle Travel Phantom.

The car's two-tone exterior color scheme of Madeira Red and Silver Sand on the lower side panels hints at the luxury waiting inside. A Madeira Red coach line with a motif of a streamlined train traveling at speed invites travelers on board for a journey of discovery.

The pice de rsistance, however, is the complex and intricate marquetry inside the Rolls-Royce. Using methods akin to the artistry of fine furniture makers, individual pieces of wood veneer are laser-cut to ensure precision.

A craftsman then painstakingly assembles the sections, ensuring they express the vision of the marque's Bespoke design team. In the Pinnacle Travel Phantom, 230 individual pieces of marquetry combine to create a striking motif of a cross-continental train speeding across a landscape with plumes of steam left in its wake.

This motif flows across the front-fascia pieces of the glove box and passenger panel to the rear picnic tables and doors. The same motif bleeds onto the door cards with 24,633 individual stitches.

This unwavering attention to detail has been the driver of Rolls-Royce's growth in China, according to the company. The increase in demand for Rolls-Royce Bespoke personalization reached 78 percent last year in the China market, and 95 percent of all Rolls-Royces sold in 2013 featured some personalized elements, the most the company has ever provided.

The expectations of customers are shifting from original single products to a more personalized expression and pursuit of unique individuality in the luxury automobile industry.

To meet this Rolls-Royce's Bespoke services operate with an ethos of 'the only limit is your imagination'. This was reflected at the auto show, where the Bespoke Ghost Majestic Horse and Pinnacle Travel Phantom cars took center stage.

The event combined art, fashion and luxury travel and included appearances from founder and designer of CINDY CHAO The Art Jewel, Cindy Chao, and renowned French haute couture designer Stphane Rolland. Photos provided to China Daily

The passion of China's Rolls-Royce enthusiasts extends back to last year with the Chengdu Golden Sun Bird Ghost, which drew on China's artistic heritage with a motif of the Golden Sun Bird running through the design, and the Canton Glory Ghost, which captured the style, elegance and personality of south China's urban heart with a rendition of the iconic Canton Tower.

Rolls-Royce's success from last year is carrying on into 2014 despite challenging worldwide markets.

In 2013, the company recorded the highest annual sales in its history, delivering 3,630 cars to customers and setting the company's fourth consecutive sales record.

Much of that success was due to China, which narrowly surpassed the United States to become the brand's largest market in the world.

Rolls-Royce has opened 21 dealer showrooms across China's metropolitan cities and emerging second-tier cities so far. Dealership expansion has carried on into 2014 at a moderate pace with two to three showrooms due to open throughout the year.