By Liu Xiaofeng

With the coming of the 3G Era, the Mobile Commerce Stores and Mobile Real-name provide numerous companies and enterprises with new ways of mobile marketing and business exploitation on the mobile phone network. On the Mobile Commerce Stores, companies and enterprises can exhibit their latest products and service through pictures and texts, release promotional information, carry out real-time interaction with clients, and receive orders from clients through the mobile phone, making it an around-the-clock selling platform for companies and enterprises. Meanwhile, mobile phone users can check products, compare goods and prices, and download discount coupons anytime they want, enjoying bargains as they shop.

  
Currently, the mobile commerce industry is facing unprecedented opportunities and challenges for development. On the one hand, opportunities are like never before. Presently, 3G is witnessing large-scale commercialization in China, and the number of mobile phone users keeps growing, which has exceeded 700 million, with a mobile net-user population of 155 million. The trend of modern commerce moving to the mobile Internet platform is becoming obvious.

On the other hand, the mobile commerce industry is faced with tremendous challenge. The global economy crisis is lashing on the rapidly-growing communication industry and the mobile commerce industry. Many mobile commerce enterprises are confronting such difficulties as order decrease, operating fund shortage, and R&D stagnation. 
As technology and application advance, users are expecting more from the mobile commerce industry. How to fuse mobile commerce with conventional industries in a better way? How to achieve seamless connection between mobile commerce and existing information system? How to enrich mobile commerce, and optimize user experience? These are all great challenges facing the mobile commerce industry.

With the commercialization of 3G at the background, major operators and equipments manufacturers displayed their products and services based on 3G in the exhibition, and mobile commerce has become a new highlight. UFIDA Mobile, a leading mobile commerce service provider in China, exhibited its latest product and application: the Mobile Commerce Zone.

"The reason for the Mobile Commerce Zone's rapid development in the last two years lies in that we have correctly perceived major trend of the development of the mobile commerce industry, and featured the application value of the platform", said Yang Jian, Vice President of UFIDA Mobile, adding that, based on products such as Mobile Commerce Stores and Mobile Real-name that are practical, accessible, and user-friendly, the Mobile Commerce Zone has become an "accelerator" for enterprises' transformation and upgrading, innovative marketing, and achieving leap-over development in the 3G Era.

Mobile Commerce Stores and Mobile Real-name have been providing service for a large number of enterprises and companies in China. "We have successfully received orders through the mobile marketing platform of the Mobile Commerce Zone", Ye Daoping, General Manager of Guangdong Dongguan Runyuan Intermediate Frequency Electric Furnace Plant, said in recognition of the marketing value of the Mobile Commerce Zone. He believes that the Mobile Commerce Zone has higher efficiency and precision compared with traditional internet-based e-commerce platforms. Nowadays, the Mobile Commerce Zone has become an efficient way for enterprises in the Pearl River Delta to adapt to the international financial crisis and to achieve industrial transformation and upgrading.

Besides, the Mobile Commerce Zone makes use of the application characteristics of its platform to set up innovative cooperation projects, gather corporate clients, and increase its popularity. In Hangzhou, the Mobile Commerce Zone works with the Electronic Street in Wensan Road, establishing a "Mobile Electronic Mall", and moving several large electronic shopping malls, such as EGO, BUYNOW, and PC Mall into the mobile phone. In Changchun, the Mobile Commerce Zone was designated as the official mobile phone media platform for the 6th China Changchun Automobile Fair, making the first "automobile fair" on the palm and providing service for the exhibitors and numerous automobile fans. In Guangdong, the Mobile Commerce Zone set up cooperation with Guangdong Qingyuan Yiwu Trade City to establish a "Mobile Trade City", providing new business possibilities for hundreds of companies.