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HK's Digital Rights Management Platform wins World Summit Award
Last Updated(Beijing Time):2007-11-21 11:38
Hong Kong Cyberport Management Company announced Tuesday that its project "Digital, One-Stop Digital Content Marketplace" has won the World Summit Award (WSA) 2007 in the e-business category.

The winning project is a unified Digital Rights Management (DRM) platform for intellectual property protection. Cyberport obtained support in 2004 from the Innovation and Technology Fund administered by the Hong Kong Innovation and Technology Commission to develop this platform primarily for Hong Kong creative industries.

It aims to enable content owners to publish their quality audio and visual materials by providing content identification and robust protection with DRM technologies. Meanwhile, a vast array of content is available on the platform for people to download legally and safely.

Representative of Cyberport attended the World Summit Award gala ceremony on Nov. 5 in Venice, Italy.

Since 2003, the WSA has been held every two years under the auspices of the United Nations World Summit on Information Society. It is the world's premier contest for excellence in e-content and creativity, aimed raising global awareness of the richness and diversity of e-content in order to narrow the content gap.

The WSA honors producers of interactive multimedia and innovative information and communication technology applications.

This year, the WSA grand jury 2007 evaluated over 650 entries which were nominated from 168 countries to the Global WSA. The jury selected as winners the five most outstanding products in each of the eight WSA categories namely e-government, e-learning, e-health, e-inclusive, e-business, e-culture, e-entertainment and e-science.

China won in three categories, and Cyberport's project was the only one from Hong Kong. It was also the only winning project representing Hong Kong in the past three WSAs.

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