With demand for fresh Aussie produce like dairy, meat, seafood and vegetables soaring in China, former Australian Ambassador to China Geoff Raby told Fairfax Media on Wednesday that there are huge opportunities for businesses who can transport goods quickly and efficiently.

Raby who is also the chairman of logistics operation Wiseway Group said the company would list on the Australian Stock Exchange to raise 26.1 million Australian dollars (18.5 million U.S. dollars).

Founded 13 years ago, the company is now looking to expand its widely successful dry cargo business arm which transports goods such as milk powder and vitamins, to include more perishable items.

"They have invested to capture the growing fresh food trade," Raby said.

"They can deliver fresh milk into Chengdu within 24 hours from the farm gate in Australia."

"They are shipping mangos and salmon from Tasmania and we see the real growth potential from the business in fresh food."

Although Wiseway Group does utilize shipping for its nearly 700 customers, the majority of its revenue comes from air freight.

"Like any business with China you have to have scale and agility and speed," Raby said.

"This represents the scale of China and massive growth. It is all tied in to the growing middle class and high-value consumption story."