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Global mobile ad sales to double in 2011: report
Last Updated(Beijing Time):2011-06-17 08:36
Driven by expanding consumer adoption of smartphones and tablet computers, worldwide mobile advertising market is expected to double in 2011 and maintain rapid growth through 2015, research firm Gartner said on Thursday.

A new Gartner report predicted that global mobile ad revenue will reach 3.3 billion U.S. dollars this year, compared with 1.6 billion dollars in 2010.

"Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns," Stephanie Baghdassarian, research director at Gartner, said in a statement.

"For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5 percent of the total advertising budget in 2010 to over 4 percent in 2015," she added.

According to Gartner's projection, global mobile ad revenue will jump to 20.6 billion dollars by 2015.

However, not all types of mobile ad will generate the same opportunity, Gartner analysts said, noting that search and maps are expected to deliver the highest revenue, while video and audio ads will see the fastest growth through 2015.

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