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Ad spending in SE Asia exceeds 5 bln USD in Q3
Last Updated(Beijing Time):2011-12-20 14:20

Advertising spending throughout Southeast Asia has recorded healthy growth across mainstream media, exceeding 5 billion U.S. dollars in the third quarter of 2011, according to new analysis released on Monday by global media and information company Nielsen.

Nielsen's Southeast Asia Quarterly Advertising Index revealed that total advertising spend across the region jumped by 3 percent in third quarter compared to the second quarter.

Indonesia experienced the most notable increase in advertising dollars spent in quarter three, up 24 percent compared to the third quarter 2010, followed by the Philippines of 15 percent and Singapore of 10 percent.

"The growth in advertising spend coupled with strong consumer confidence within the region are promising signs for Southeast Asia," said David Webb, managing director of Advertising Solutions Asia Pacific, Middle East and Africa (APMEA) Region.

Highlighting Indonesia, the country's advertising spending has grown 24 percent in the third quarter 2011 compared to the same quarter last year, reaching more than 2 billion dollars. The double digit growth is driven by spending on television (25 percent) and newspaper (22 percent).

"Growth in third quarter is mainly driven by advertisers' spending during the festive season. As consumption rose during this time, manufacturers tended to splurge during this time to push consumers' spending," said Irawati Pratignyo, managing director for Media Group at Nielsen Indonesia.

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