With the advent of the Valentine's Day, the flower prices in Malaysia will see a 10 to 15 percent increase this month due to the rising prices of goods, local media said on Monday.

According to a statement from the Malaysia Florist Association, it was the increasing overhead costs, among other, that forced them to make the decision to raise price.

Farming overheads, medicine and fertilizers were increasing, it said, adding that the decision to increase the price was made after discussions with florists.

According to the New Straits Times, an English-language newspaper published in Malaysia, a flower trader in Kuala Lumpur' s Petaling Street said a bouquet of eight stalks of roses prices at RM80 (23.91 U.S. dollars) would cost RM100 (29.88 dollars) while 12 stalks with the price of RM100 would cost RM150 (44.82 dollars) on Valentine's Day.

This year's Valentine's Day on Feb. 14 also coincides with the Lantern Festival, is traditionally held on the 15th day of the Chinese Lunar New Year.