Australia's Westpac Banking Corporation announced on Monday it had appointed Alison Deans, a former chief executive of eBay and Hoyts Cinemas, to its board.

Deans, who has more than 20 years' experience in senior management and strategy consulting roles focused in Australia's e- commerce, media and financial services, will join Westpac as an independent non-executive director on April 1, the bank said in a statement.

Westpac Chairman Lindsay Maxsted welcomed Deans' appointment.

"Alison's extensive experience in digital businesses and accomplished performance in senior leadership roles will further complement the existing depth and diversity of experience of the Board," he said in the bank's statement.

In December 2013, Deans was appointed by the Australian government to a panel of experts conducting an independent cost- benefit analysis of broadband and a review of the regulatory arrangements for the National Broadband Network.