The latest survey showed that high salaries and good welfare are no longer priorities for China's college and university graduates when job hunting, the China Youth Daily reported Wednesday.
Around 450,000 undergraduates and more than 30,000 enterprises nationwide participated in the survey, which was conducted by the Center for Social Research, Peking University and Zhaopin.com, a leading job recruitment platform.
It revealed that around 66 percent of the respondents believe "the sense of achievement" is the strongest driver of work enthusiasm, followed by salary incentives.
Guo Sheng, CEO of Zhaopin.com, said job seekers from the younger generation have higher expectations for "achievements" than "money."
Meanwhile, data showed that graduates have always considered ideal employers those who "respect work staff," including those who "keep commitments to employees."
The survey said against the backdrop of a new production model and occupational structures, younger generations have diverse job pursuits.
Also, with the upgrading of domestic consumption and industrial transformation and upgrading, China's private sector has unleashed new vitality, attracting more and more college and university graduates, it said.