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Fashion brands view HK as base to mainland market
Last Updated(Beijing Time):2004-09-10 14:09
It used to take years for fashion brands to enter the Chinese mainland market after their success in Hong Kong. Now they have quicken their pace, and Honh Kong has become the base for their future development.

A Swedish brand, J. Lindeberg hailed its flagship store in HongKong Friday and the company announced its flagship store in mainland will open within a year. "We are currently considering Shanghai or Beijing" , said Anthony Huang, chairman of J.lindebergAsia.

Though only with a history of six years, J. Lindeberg has managed to capture the heat of international celebrities, ranging from sports icons like Tiger Woods and Jesper Parnevik to Hollywood stars like Brad Pitt, Jennifer Aniston and Angelian Jolie.

"J. Lindeberg is great because it represents the ultimate 21st century philosophy where you work in style, live with a free spirit and play with attitude", said Anthony Huang. He believes its products can find its followers in Hong Kong as well as mainland cities. That's why the company can not wait long to enterthe mainland market.

On the same day, when the South Korean cosmetic brand Dodo Clubcelebrating its first shop in Hong Kong, the company said it will use Hong Kong as showcase to further develop the mainland market and as a window to expand in South Asian markets.

Established in 1989, Dodo Club currently runs more than 30 shops in South Korea and plans to expand the retail network with up to 100 shops in the country. The new Dodo Club shop here is also the first Korean cosmetics shop in Hong Kong.

Park Jong Boong, CEO of Dodo Club, said the company sees great market potential for cosmetics products in Hong Kong as well as some mainland cities among younger consumers. These consumers havegood spending power and demonstrate high receptiveness to new brands.

Acting Director-General of Investment Promotion at Invest Hong Kong, Simon Galpin said that the continuously growing inbound tourism market provided foreign brands an ideal platform to showcase their products to target markets, especially the mainland.

According to Calpin, Hong Kong encourage brands from all over the world to establish their presence in Hong Kong. This will contribute to the retail scene in the city as it offers shoppers and visitors a larger variety of choices and fresh new shopping experiences

"Our city also is the best base from which to develop the mainland and other Asian markets," said Galpin.

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