Alibaba achieved record high sales of 213.5 billion yuan ($30.7 billion) during its annual shopping spree on Nov 11, which was also the 10th anniversary of its global shopping festival.
The 24-hour event, also known as Double 11 or Singles Day, falls on Nov 11 every year.
Let's take a look at some figures about Tmall's shopping flurry this year.
Gross Merchandise Volume: 213.5 billion yuan
A screen in Shanghai shows that sales on Alibaba's online marketplace Tmall during the annual Singles Day shopping spree hit 213.5 billion yuan ($30.7 billion) on Sunday, with full-day sales setting a new high. [Photo by Gao Erqiang/China Daily]