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Women's products drive sales
Last Updated(Beijing Time):2006-11-22 09:33
Pacific Department Stores (Shanghai) expects sales to grow 13 percent this year, powered by surging consumer spending on women's wear and cosmetics.

The Taiwan-based retailer said yesterday sales will reach 3.5 billion yuan (US$444.6 million) this year, compared with 3.1 billion yuan in 2005.

"While women's wear remains strong and makes up one-third of our total sales, the cosmetics sector is now the fastest expanding part of our whole business," said Huang Bing'an, general manager of Pacific Department Stores (Shanghai).

Sales of cosmetics products have jumped 10 percent to 15 percent annually at Pacific stores.

The retailer, which operates three stores in Shanghai, plans to offer discounts exceeding 40 percent during a 17-day promotional period starting Friday to cash in on the shopping blitz ahead of Christmas and New Year.

Sales during the annual promotion are expected to account for 10 percent of the retailer's entire target for the year.

Pacific in August spent 30 million yuan to renovate its Huaihai Road store, making major changes in its product mix that included the removal of lower-end brands and the introduction of luxury items.

Company officials said the renovation, to be finished by the end of this year, will help raise sales 15 percent, with products 20 percent more expensive than before. Women's products will then cover more than 70 percent of store space.

Changes in two other stores, one near Shanghai Railway Station and the other in Xujiahui, are yet to be scheduled.

Shanghai's retail sales totaled 29.12 billion yuan last month, up 13 percent from a year earlier and the highest monthly volume so far this year, the Shanghai Statistics Bureau reported.

Source:Shanghai Daily 
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