China's TV industry saw sluggish sales last year amid fierce competition, a private report showed.

Sales revenues of TV sets at home declined 8.6 percent year-on-year while the average sale price also dropped 9 percent, according to data service provider AVC.

China produced 160 million TV sets in 2018, accounting for about 70 percent of global shipments, AVC data showed.

Domestically, retail customers purchased 47.74 million TVs last year, a mild increase of 0.5 percent year on year, according to Peng Jianfeng, deputy secretary general of the China Video Industry Association.

Meanwhile, the number of exported TV sets totaled 97.32 million, up 21 percent year on year.

In a bid to shore up the economy, China recently pledged measures to boost consumption, with incentives in the pipeline to support automobile and home appliance sales.