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Strengthening consumer confidence: China's strategic pivot to domestic demand
Last Updated: 2024-10-28 16:34 | CE.cn
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By Hasan Muhammad
 
Editor's Note: The writer is a freelance columnist on international affairs based in Karachi, Pakistan. The article reflects the author's opinions and not necessarily the views of China Economic Net.
 
China's latest economic measures are quietly but purposefully charting a new course, one that prioritizes domestic consumption as a sturdy pillar of growth. Analysts, both in China and abroad, note a strategic pivot here: the focus is shifting toward bolstering consumer confidence by addressing key social and economic concerns, particularly in the property sector. Resolving these sectoral issues with decisive, targeted action could alleviate much of this unease, paving the way for greater economic stability. 
 
Yet the current approach doesn’t stop at real estate. China’s leadership is also eyeing broader social reforms, especially in social security and pension systems, which would provide citizens with greater financial security in the long term. By enhancing these systems, the government could encourage people to spend more freely, with less pressure to save excessively for an uncertain future. This balance of immediate sectoral support with structural social reform aims to cultivate a resilient consumer base, whose confidence can drive sustainable growth from within.
 
With its economy now vast and complex, China is focusing on consumer confidence - an approach that could transform growth dynamics. A robust solution here would reinvigorate trust in the market, echoing a larger call for social security and pension reforms. These initiatives, aimed at easing citizens’ financial anxieties, could unleash household spending by reassuring people they no longer need to save excessively, creating a resilient economy grounded in domestic strength.
 
The government’s next move is anticipated to include a suite of fiscal measures, such as special treasury bonds geared toward social welfare projects. This additional spending on sectors like elder and child care, healthcare, education, and affordable housing would provide middle-income families, especially, with a financial safety net. And in a country where household spending has remained conservative, such assurances could help unlock pent-up consumption. 
 
There’s cautious optimism here. Unlike the sweeping infrastructure projects that marked the 2008 stimulus, the current strategy leans into a future where consumption, not just construction, drives growth. China’s potential to boost domestic demand is vast, especially within services like healthcare, sports, and entertainment - sectors ripe for expansion as the population grows older and more urbanized.
 
As geopolitical tremors ripple across borders and trade tensions simmer, China finds itself at a juncture where economic resilience is as much an act of survival as it is of ambition. The recent IMF report, lowering China’s 2024 GDP forecast to 4.8 percent, does little to obscure the real challenge: reviving consumer confidence in a time when uncertainties threaten to undermine it. Real estate - a symbol of stability for generations - is faltering, casting a shadow over an economy traditionally driven by sheer productive might. But China is reimagining its growth engine. 
 
The government’s recent policies reflect this shift - measures crafted to bolster household spending by addressing systemic insecurities that keep wallets closed. If successful, these adjustments could lift growth back up, edging closer to that hopeful 4.8 percent. Beyond the numbers lies a quieter determination. China understands that to thrive, it must build an economy not only insulated from external shocks but also woven with the confidence of its people. 

(Editor:Wang Su)

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Strengthening consumer confidence: China's strategic pivot to domestic demand
Source:CE.cn | 2024-10-28 16:34
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