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China, Ethiopia mark 55 years of friendship with the launch of Ethiopian National Pavilion in Beijing
Last Updated: 2025-01-20 15:29 | CE.cn
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BEIJING, Jan. 20 (China Economic Net) - "We invite Chinese enterprises to be part of our success story," noted H.E Tefera Derbew, Extraordinary and Plenipotentiary Ambassador of the Federal Democratic Republic of Ethiopia to China, at the Launching Ceremony of the Ethiopian National Pavilion and the Launch Event of Coffee Carver held in Beijing on January 19.
 
Hosted by the Embassy of Ethiopia to China, with the China Entry-Exit Inspection and Quarantine Association (CIQA) and the Grand World Group serving as co-organizers, the event aimed to enhance economic and trade cooperation between China and Ethiopia.
 
The Ethiopian National Pavilion will be one of those platforms to promote Ethiopian products online in China. According to event organizers, it will serve as a bridge connecting Ethiopia's rich heritage, vibrant culture, and unmatched products with the dynamic and ever-growing Chinese market. Through channels like Douyin, Tmall, and the Belt and Road Eco-Agriculture and Food Trade Information Platform, Ethiopia will be brought closer to the fingertips of millions across China.
 
"What better way to do that than with coffee? For Ethiopians, coffee is more than just a drink; it represents tradition, a conversation starter, and a unifying force. By sharing this integral part of our culture with our Chinese friends, we aim to build not just trade connections but also lasting and meaningful cultural bonds that transcend borders," Tefera Derbew told the reporter.
 
This event was part of China's commitment to implementing the Belt and Road Initiative and building upon the achievements of the 2024 Forum on China-Africa Cooperation Summit. It focused on promoting high-quality economic and trade cooperation between China and Ethiopia, with a particular emphasis on Ethiopian specialty goods and culture. The launch aimed to increase awareness and recognition of Ethiopian products in the Chinese market, thereby fostering a deeper appreciation for Ethiopian culture.
 
As both nations celebrate the 55-year milestone of diplomatic ties in 2025, the event played a vital role in promoting people-to-people connections and mutual understanding, strengthening the bond between China and Ethiopia.
 

(Editor:Liao Yifan)

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China, Ethiopia mark 55 years of friendship with the launch of Ethiopian National Pavilion in Beijing
Source:CE.cn | 2025-01-20 15:29
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