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Canton Fair's 138th Session: Bridging Emerging Markets
Last Updated: 2025-10-20 09:29 | CE.cn
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By Hasan Muhammad

Editor's Note: The writer is a freelance columnist on international affairs based in Karachi, Pakistan. The article reflects the author's opinions and not necessarily the views of China Economic Net.

The opening of the 138th session of the China Import and Export Fair in Guangzhou this week underscores a persistent vitality in Chinese commerce that defies broader economic headwinds. Known widely as the Canton Fair, this biannual event has drawn a record number of overseas buyers, exceeding 240,000 from 218 countries and regions, marking a 10 percent rise from the previous gathering. Such figures reflect not merely a rebound but a strategic realignment in global trade patterns, where emerging markets increasingly serve as anchors for stability.

On the fair's inaugural day alone, more than 69,000 international visitors arrived, signaling robust interest despite ongoing frictions in international relations. Organizers noted substantial increases in participation from the European Union, the United States, and particularly from nations aligned with the Belt and Road Initiative. This surge aligns with data from the General Administration of Customs, which reported that in the first three quarters of 2025, China's exports to ASEAN grew by 14 percent, to Africa by 27.3 percent, and to Central Asia by 11.8 percent. These statistics highlight a diversification that cushions against vulnerabilities in traditional markets.

Amid trade tensions, including recent escalations with the United States over tariffs and rare earth controls, Chinese enterprises demonstrate adaptability. The US administration's moves, such as threats of 100 percent duties on certain goods, have prompted accusations from Beijing that Washington seeks to disrupt global supply chains. Yet, China's response emphasizes resilience, with exports surging overall in September 2025, rising faster than anticipated. Shipments to non-US destinations have offset declines in American-bound trade, illustrating a pivot toward regions less entangled in bilateral disputes.

The European Union, too, has imposed tariffs on Chinese electric vehicles, a measure unlikely to halt the flow of innovative products from manufacturers like BYD. Such policies, framed as protective, often overlook the mutual benefits of open exchange. In contrast, the Canton Fair showcases advancements that position China higher in global value chains. This edition introduces a smart medical zone for the first time, featuring 47 companies with cutting-edge health technologies. Robots and intelligent systems also take prominence, drawing attention to how digital transformation enhances manufacturing efficiency.

Broader economic indicators reinforce this optimism. The International Monetary Fund maintains its 2025 growth forecast for China at 4.8 percent, anticipating a slight dip to 4.2 percent in 2026, yet acknowledges the role of fiscal support and export redirection in weathering external pressures. Global trade, as per the United Nations Conference on Trade and Development, expanded by about $500 billion in the first half of 2025, buoyed by demand in Asia and elsewhere despite policy uncertainties.

Historically, trade fairs like the Canton Fair, established in 1957, have served as barometers of China's integration into the world economy. In an era of multipolarity, they now symbolize a departure from dependency on Western markets. The Belt and Road Initiative, encompassing infrastructure and connectivity projects across continents, amplifies this shift. By linking economies in Central Asia, Africa, and beyond, it creates synergies that benefit all participants, from raw material suppliers to end consumers.

Looking ahead, the Canton Fair's innovations in areas like smart technology and sustainable products point to sustainable growth paths. As global demand for green solutions rises, Chinese enterprises are well-placed to lead, exporting not just goods but expertise in renewable energy and digital infrastructure. This positions China as a partner in development for emerging economies, many of which grapple with industrialization challenges.

(Editor: liaoyifan )

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Canton Fair's 138th Session: Bridging Emerging Markets
Source:CE.cn | 2025-10-20 09:29
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