By Meng Fanrong

SHANGHAI, Nov. 4 (China Economic Net) - A Pakistani jewelry brand will present its Guinness World Records-certified 3,051-carat kunzite for the first time in China at the 8th China International Import Expo (CIIE), running from November 5 to 10. The gemstone, recognized as the world’s largest unenhanced gem-quality kunzite crystal, represents one of the most anticipated debuts at this year’s show.

Guinness world record-breaking kunzite to be showcased by Pakistani brand at the 8th CIIE, photo provided by WINZA

Pakistani brand WINZA, participating for the seventh year in a row, brings extraordinary kunzite sourced from northern Pakistan. The stone exemplifies the brand’s century-long heritage, which is rooted in the legendary Chaudhry family of Pakistan. Maintaining a vertically integrated business model, WINZA oversees the entire process from mining and cutting to artistic creation, ensuring what the company describes as a "mine-to-masterpiece" standard. Specializing in colored gemstones and bridal jewelry, the brand combines traditional Pakistani craftsmanship with contemporary design.

According to Mr. Aqeel Chaudhry, Chairman and CEO of WINZA, the company’s strategic focus on the Chinese market has yielded remarkable returns, with annual sales growth averaging 30% since its first participation in CIIE. China’s share of the brand’s global sales has surged from about 20 percent seven years ago to more than 50 percent today.

By providing a stable and expanding marketplace, CIIE has enabled international companies like WINZA to navigate global market volatility and achieve sustained growth, underscoring the critical role of the expo in fostering open cooperation and shared prosperity.