Chinese phone maker Vivo on Tuesday announced the launch of its latest Y-series model, the Vivo Y33s, in the Kenya market.

James Irungu, the brand and communications manager for Vivo Kenya, said that the mid-range smartphone will be available at a retail cost of 23,999 shillings (about 216 U.S. dollars).

"The all-new Y33s reaffirms Vivo's commitment to making innovative technology accessible to all consumers in the country," Irungu said in a statement.

The Y33s, designed to provide a premium and seamless experience to customers with segment-leading features like the ultra-slim design, has an impressive in-cell display that provides absolute clarity while watching movies and playing games. It also features a triple-camera setup on the rear that captures clear photos through the day and night to help capture special moments, according to Irungu.