The fourth China International Import Expo has become an important platform for companies to demonstrate their cutting-edge products and services, according to companies attending the 2021 Shanghai City Promotion Convention.

Louis Dreyfus Co, one of the world's major agricultural goods traders and processors by sales revenue, is making the global debut of its new Mastergold-branded 200-milliliter edible oil spray product at the fourth CIIE.Different from the traditional edible oil bottle, the new product uses an innovative spray design, and is easier to use and carry. LDC's developments in applying blockchain technology is also on display.

"We debuted the brand of Mastergold at the 2019 CIIE and made remarkable results over the last two years," said Chen Jiayuan, CEO of North Asia of Louis Dreyfus. "The CIIE is not just a platform for China to promote opening-up but also a business accelerator and new product release channel."

Henkel is showcasing more than 70 imported products from across its three business units－laundry and home care, beauty care and adhesive technologies. It is the third time for the company to participate in the CIIE. Henkel doubled its booth size to engage with more customers and partners in China under the theme "Innovation at Heart for Sustainable Living".

In addition to introducing innovative products and solutions that are tailored for Chinese consumers, Henkel is also displaying its leading technologies and brands that can contribute to people's a more sustainable life, which aligns with China's focus on green development.

"We look forward to deepening our connections with customers and consumers at the CIIE," said Rajat Agarwal, president of Henkel China.

This year's edition of the import expo comprises a business exhibition, a country exhibition, the Hongqiao International Economic Forum and a number of supporting activities and events.

The business exhibition, covering 366,000 square meters, features six exhibition areas for food and agricultural products, automobiles, the intelligent industry and information technology, consumer goods, medical equipment and healthcare products, and trade in services. Nearly 3,000 exhibitors from 127 countries and regions are attending the business exhibition.