U.S. tech giant Qualcomm has highlighted its digital chassis strategy at the ongoing 2022 Consumer Electronics Show (CES) to accelerate the pace of innovation in the automotive industry.

Qualcomm's Snapdragon digital chassis is comprised of a set of open and scalable cloud-connected platforms that utilize a unified architecture to support enhanced safety and immersive digital experiences that are updateable throughout the lifetime of next-generation vehicles, according to the company.

"We are always going to be the company focused on mobile, but there is more to Qualcomm," said Qualcomm CEO Cristiano Amon at a press conference at CES 2022, held from Jan. 5 to 7 in Las Vegas.

"Car companies, many of them now, are tech companies. Technology assets have become extremely important," he said.

"Through the Snapdragon digital chassis, we offer an array of open platforms to rapidly enable connected and intelligent experiences with enhanced safety features," said Nakul Duggal, Qualcomm's senior vice president and general manager of automotive.

"We look forward to working with the automotive industry as well as our many partners to provide truly transformative innovations that are scalable, extensible and software-defined," he added.

Qualcomm also unveiled deals with Volvo, Honda and Renault to bring onboard connectivity, high-tech dashboards and entertainment systems to new vehicles.

The 2022 CES kicked off in Las Vegas on Wednesday amid another surge of the COVID-19 pandemic.

The world's premier tech show drew more than 2,300 exhibitors, including 800 startups, as well as hundreds of thought leaders.