Chinese technology companies have made a prominent comeback at the 2024 Consumer Electronics Show (CES).

At the world's premier tech show in Las Vegas in the United States, they are showcasing their latest achievements in cutting-edge technologies. These range from artificial intelligence, next-generation semiconductor display, autonomous driving, robots to augmented reality.

Highlighting that China is playing an increasingly vital role in bolstering technological innovation, experts said intelligent devices powered by generative AI and the internet of things are expected to become a key growth driver for global consumer electronics industry.

According to the US Consumer Technology Association, which organizes the event, more than 4,000 enterprises from across the globe are participating in the CES, which opened on Tuesday and will conclude on Friday. Of these, 1,114 are from China and 1,201 are based in the US.

AI-powered terminal devices are attracting attention this year amid a worldwide frenzy over the ChatGPT chatbot. Chinese consumer electronics maker TCL demonstrated over 120 pieces of intelligent hardware covering quantum dot mini-LED TVs, AI processing chips, smartphones, intelligent AR goggles and vehicle-mounted display products.

The company is accelerating efforts to expand presence in North America by boosting production capacity at its Mexican factory, given that building global competitiveness has always been important for TCL.

Hisense Group, a major Chinese home appliance manufacturer, unveiled its latest ultra light-emitting diode or ULED TV and laser display technology at the CES.

David Gold, vice-president of Hisense International, said at a product launch event that display technology is widely applied in sports, education and medical fields, continuously pushing technological boundaries.

Lenovo Group Ltd, the world's largest personal computer maker, unveiled a full lineup of more than 40 new devices and solutions powered by AI at the CES. It said it believes this year will mark the advent of AI-based PCs.

Xpeng AeroHT, an affiliate of China's Xpeng Motors, showcased its pilotless flying car, an electric vertical takeoff and landing, or eVTOL, aircraft at the CES.

"Chinese tech companies are at the forefront of technological innovation globally, and actively promoting the application of AI in consumer electronics, intelligent devices and electric vehicles," said Hong Yong, a researcher at the Chinese Academy of International Trade and Economic Cooperation.

The latest technological breakthroughs made by Chinese companies in the fields of virtual reality and autonomous driving also reflect their strengths and innovative capabilities in crucial technologies, which will be conducive to industrial upgrades and boosting their own competitiveness on the global stage, Hong said.

Chinese augmented reality company Xreal showcased its latest AR-enabled innovative products by partnering with companies such as Qualcomm and BMW.

CES attendees can join a Las Vegas tour hosted by BMW, where they will have the opportunity to experience Xreal's AR glasses along the way. They can witness how in-car information, including navigation cues, hazard warnings, entertainment content and charging station details seamlessly integrate into the real environment through Xreal Air 2 glasses.

Jin Peng, co-founder of Xreal, said, "In the future world, whether it's in offices or entertainment, for mobile commuting or personal enjoyment, people will engage in work and experience life in new and creative ways."

Chinese tech companies have shown the potential to lead the industry not only in mature categories such as smartphones, but also in emerging fields such as artificial intelligence of things, AR and VR, said Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center at Zhejiang University's International Business School.