Foreign Enterprises Vying to Create "Localized" Products in China
Bird-walking men, craftsmen in hutong, children eating sugar-coated haws... These 3D figurines, created from characters from the everyday life scenes of Beijing, can be found in the recently opened flagship LEGO store in Beijing. Today, let's take a look at how foreign enterprises are deeply cultivating the Chinese market through "localized" products.
(Editor:Wang Su)