This photo taken on April 13, 2025 shows an exterior view of the venue for the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. The 5th CICPE runs from April 13 to 18 in south China's island province of Hainan.

As China's only national-level exhibition focused on consumer goods, this year's edition emphasizes innovation and global collaboration. The expo has drawn the participation of over 4,100 brands from over 70 countries and regions. (Xinhua/Guo Cheng)

This photo taken on April 13, 2025 shows the Hainan booth at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. The 5th CICPE runs from April 13 to 18 in south China's island province of Hainan.

As China's only national-level exhibition focused on consumer goods, this year's edition emphasizes innovation and global collaboration. The expo has drawn the participation of over 4,100 brands from over 70 countries and regions. (Xinhua/Pu Xiaoxu)

An exhibitor demonstrates a multi-dimensional holographic AI sensory behavior research system for beauty products at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 13, 2025. The 5th CICPE runs from April 13 to 18 in south China's island province of Hainan.

As China's only national-level exhibition focused on consumer goods, this year's edition emphasizes innovation and global collaboration. The expo has drawn the participation of over 4,100 brands from over 70 countries and regions. (Xinhua/Guo Cheng)

Visitors enjoy a scent-enhanced movie at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 13, 2025. The 5th CICPE runs from April 13 to 18 in south China's island province of Hainan.

As China's only national-level exhibition focused on consumer goods, this year's edition emphasizes innovation and global collaboration. The expo has drawn the participation of over 4,100 brands from over 70 countries and regions. (Xinhua/Guo Cheng)

People visit the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 13, 2025. The 5th CICPE runs from April 13 to 18 in south China's island province of Hainan.

As China's only national-level exhibition focused on consumer goods, this year's edition emphasizes innovation and global collaboration. The expo has drawn the participation of over 4,100 brands from over 70 countries and regions. (Xinhua/Yang Guanyu)