NANJING, June 3 (Xinhua) -- This year's national service consumption season was launched on Tuesday in Nanjing, capital city of east China's Jiangsu Province, marking a major initiative to boost growth in the service sector.

Co-hosted by the Ministry of Commerce and China Media Group, the initiative aims to cultivate new consumption hotspots while fostering a virtuous cycle between supply and demand in China's service economy.

The campaign brings together government departments, industry associations and leading companies to jointly hold more than 160 key events, so as to innovate consumption scenarios, unlock consumer potential, expand high-quality service supply, and meet diversified public demand.

Jiangsu's service consumption expenditure accounted for 46.3 percent of its total consumer spending in 2024, 0.2 percentage points higher than the national average.