Tourists read books at a cafe at Zhangcun Village, Wuyuan County, east China's Jiangxi Province, Nov. 11, 2026. Zhangcun Village, located in Sikou Town of Wuyuan County, was first built in the late Southern Song Dynasty (1127-1279). In recent years, new business formats such as customized travel photography, distinctive cafes and homestays have flourished in the village, integrating the time-honored ancient village with trendy cultural tourism experiences. (Xinhua/Hu Chenhuan)

Tourists take photos beside a river at Zhangcun Village, Wuyuan County, east China's Jiangxi Province, Nov. 11, 2026. Zhangcun Village, located in Sikou Town of Wuyuan County, was first built in the late Southern Song Dynasty (1127-1279). In recent years, new business formats such as customized travel photography, distinctive cafes and homestays have flourished in the village, integrating the time-honored ancient village with trendy cultural tourism experiences. (Xinhua/Hu Chenhuan)

Tourists view photos of Zhangcun taken by career photographers at Zhangcun Village, Wuyuan County, east China's Jiangxi Province, Nov. 11, 2026. Zhangcun Village, located in Sikou Town of Wuyuan County, was first built in the late Southern Song Dynasty (1127-1279). In recent years, new business formats such as customized travel photography, distinctive cafes and homestays have flourished in the village, integrating the time-honored ancient village with trendy cultural tourism experiences. (Xinhua/Hu Chenhuan)

An aerial drone photo taken on Nov. 11, 2026 shows a view of Zhangcun Village, Wuyuan County, east China's Jiangxi Province. Zhangcun Village, located in Sikou Town of Wuyuan County, was first built in the late Southern Song Dynasty (1127-1279). In recent years, new business formats such as customized travel photography, distinctive cafes and homestays have flourished in the village, integrating the time-honored ancient village with trendy cultural tourism experiences. (Xinhua/Hu Chenhuan)

A tourist takes a rest at a cafe at Zhangcun Village, Wuyuan County, east China's Jiangxi Province, Nov. 11, 2026. Zhangcun Village, located in Sikou Town of Wuyuan County, was first built in the late Southern Song Dynasty (1127-1279). In recent years, new business formats such as customized travel photography, distinctive cafes and homestays have flourished in the village, integrating the time-honored ancient village with trendy cultural tourism experiences. (Xinhua/Hu Chenhuan)

An aerial drone photo taken on Nov. 11, 2026 shows tourists spending their time beside a river at Zhangcun Village, Wuyuan County, east China's Jiangxi Province. Zhangcun Village, located in Sikou Town of Wuyuan County, was first built in the late Southern Song Dynasty (1127-1279). In recent years, new business formats such as customized travel photography, distinctive cafes and homestays have flourished in the village, integrating the time-honored ancient village with trendy cultural tourism experiences. (Xinhua/Hu Chenhuan)

Tourists visit Zhangcun Village, Wuyuan County, east China's Jiangxi Province, Nov. 11, 2026. Zhangcun Village, located in Sikou Town of Wuyuan County, was first built in the late Southern Song Dynasty (1127-1279). In recent years, new business formats such as customized travel photography, distinctive cafes and homestays have flourished in the village, integrating the time-honored ancient village with trendy cultural tourism experiences. (Xinhua/Hu Chenhuan)