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Chinese cultural and media industries are cashing in on Mo Yan's 2012 Nobel Prize for literature win.

Chinese bookstores are benefiting from his success reporting bumper sales on Friday. Ge Fei, deputy manager of the Beijing-based Wangfujing Book Store, one of China's largest bookstores, said that Mo's novels, including "Red Sorghum" and his latest "Frog", were sold out by 10 a.m., one hour after opening the shop. Orders for Mo's novels were growing.

It was a similar occurrence in other Beijing bookstores and other cities as well as online bookstores, according to media reports.

Sales of Mo's works have increased at online bookstores this week. The writer's story collections are out of stock on Dangdang.com, the country's leading online book shop.

Spurred by Mo's prize, stocks of cultural and media industries rose across the board on the Shanghai bourse Friday, led by the Shanghai Xinhua Media Co., Ltd., which rose by daily limit of 10 percent to close at 6.23 yuan (0.98 U.S. dollars) per share.

More movies based on Mo's novels could be made, according to Shi Xiang, vice manager of Beijing Genuine & Profound Culture Development Co., Ltd..The film "Red Sorghum" was directed by Zhang Yimou in 1987.

Shi forecasts Mo's novels to jump in sales by between 15 and 30 percent.

Mo's novel, "Frog," which earned him the Mao Dun Literature Prize, China's most prestigious award for novels in 2011, has sold nearly 200,000 copies since it was published in 2009.

The 57-year-old Mo has published dozens of novels and gained fame both home and abroad. Mo, a pseudonym for Guan Moye, is incumbent vice president of the China Writers Association. He grew up in a village in east China's Shandong Province.

Mo won the 2012 Nobel Prize in Literature on Thursday for his work which "with hallucinatory realism merges folk tales, history and the contemporary". He is the first Chinese citizen to win the prize.

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The Chinese waited a century fortheir Nobel literature prize dream to come true. When novelist Mo Yan became the first Chinese national to winthe top literature award on Thursday. He fulfilled a dream that wasbeyond the reach of an earlier generation of literary giants,including Lu Xun and Lin Yutang.

Mo Yan's Nobel prize boosts thirst for literature
 
The books of Mo Yan, the first Chinese national to win the Nobel Literature Prize, have become best-sellers both home and abroad, giving impetus to the nation's thirst for reading literature.

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Mo Yan's winning of 2012 Nobel Prize in Literature shows the world's recognition of China's contemporary literature, according to the China Writers Association.

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Writer Mo Yan won the Nobel Prize for Literature on Thursday. The Swedish Academy, which gives out the annual prizes, described Mo's works as "hallucinatory realism" merging "folk tales, history and the contemporary".