On July 25 2013, Men's clothing retailer Bosideng London is pleased to announce that it has agreed a commercial partnership with English Premier League club Tottenham Hotspur.

Bosideng London will be the Club's Official Formal Menswear Partner during the 2013/14 and 2014/15 football seasons, and this announcement coincides with Tottenham Hotspur's visit to Hong Kong for the Barclays Asia Trophy 2013.

Bosideng London's premium menswear collection was launched in 2012 and is the first flagship store for Chinese brand Bosideng outside the People's Republic of China, situated near London's exclusive and world-famous Mayfair.

Bosideng London will provide formal wear to the first team, management and Board of the Barclays Premier League Team. The agreement includes the provision of suits, shirts, ties, shoes and accessories from its latest collection, as well as a presence across the Club's website and social media channels to directly engage with fans across the world.

Tottenham Hotspur will also benefit from Bosideng's strength in the Chinese market, where the two businesses will work together to grow the Club's presence and support in a key international territory.

Gao Dekang, Chairman and CEO of Bosideng, said: "As one of Europe's leading clubs, it's an exciting opportunity for Bosideng London to support Tottenham Hotspur. With Bosideng a Chinese company new to Europe, it's important for us to have a strong UK presence and we're delighted to be working with Tottenham Hotspur as part of our awareness programme."