Chinese digital broadcasting technology firms with interest in Africa's rapidly growing broadcasting and electronic media content distribution sectors are set to attend a conference in Kenya next month, organizers said on Wednesday.

Africa's largest gathering of broadcasting professionals and film makers at the annual Broadcast, Film and Music Africa (BFMA) conference in Nairobi that will be held between July 10 and 11 will discuss the latest technological development affecting the industry.

"Chinese manufacturers invest elaborately in research and development, and have been pioneering innovation and production of next technologies in broadcasting equipment," said Sean Moroney, Chairman of AITEC Africa, which organizes the event.

"Their participation will add value to Africa's broadcasting and content space," Moroney said in a statement issued in Nairobi.

Jason Xia of the ABE International Group, who will lead the delegation from China to the conference, said Chinese firms' interest in Africa's film and broadcasting space has been growing rapidly in the recent past.

"Some of the key factors include the migration from analogue to a digital broadcasting regime by media across the continent. This is a good opportunity for media investors to know what China has to offer in making this possible," he said ahead of the meeting.

Organizers of the global event said six firms from China with global reach and impressive product manufacturing lines including digital TV head-ends, cable TV equipment, set-top boxes, digital TVs and radio and telecommunication equipment have booked exhibition stands to showcase their products at the event.

Africa's media space is being described by experts as offering high potential business, which will be highlighted by several presentations at the conference.