The passion of couples gunning for babies betokens their willingness to spend lavishly on their deary. The dragon babies clearly become the apple of the eyes of businesses making and selling powder formulas, baby food, nursing bottle, toys, baby clothes, skin care products, accessories, etc. Analysts say the relevant companies are ready to reap a big profit from it.

According to a report by the Chinese Mother Consumer Survey in 2011, over 70 percent of the respondents say they are generous with money to give their offspring a better life. Young mothers, especially those in their 20s, are unhesitating spenders although the prices of baby-related products have significantly increased.

A Mr. Wong told Xinhua he had already spent several thousands on preparations for the arrival of a new family member, his second child.

"The cost of raising this child is likely to be triple that of my first kid. Sweet burden, though," he said while choosing a gold bracelet in the Chou Sang Sang Jewellery for his dragon baby.

Song Zhenghai, Chairman and CEO of Goodbaby, a leading manufacturer of children's products, said he is confident of a double-digit rise of sales this year thanks to a higher birth rate.

Li Zhenhui, CEO of the Prince Frog International Holdings Ltd, a manufacturer and distributor of children care products and household hygiene products in China, shared the feeling. The company will use this opportunity to expand investment and promote the production and sales of products for 0-3 year-old age group, he said.

Institutional and retail investors holding high expectations for the birth drive believe baby-related listed companies will stay in the black and have a bullish performance in terms of stock prices, but analysts warn of looming bubble.

Pegasus Fund Managers Managing Director Paul Po Lam Pong said in recent days baby concept stocks have already been stirred up, and their stock prices have posted some gains, thus the opportunity for more vast advances is limited.

Dragon babies in droves, however, will also bring about some predictable but not-so-desirable problems, above all the strain put on the family, society and even the little dragons themselves. Despite the pressure, many couples seem to forge ahead with their plan. With the dragon year about 11 months left, they just can't afford to risk any chance. (1 Hong Kong dollar = 0.13 U.S. dollar)