Indian President Pranab Mukherjee has launched a campaign to combat malnutrition in the country, local media reported Tuesday.

"Utmost priority must be accorded to prevent undernutrition, as early as possible, across the life cycle, to avert irreversible cumulative growth and development deficits," The Times of India newspaper quoted the Indian president as saying Monday.

The campaign will be rolled out in four stages. The first stage will aimed at creating awareness on symptoms of malnutrition for eight weeks, the second stage will give a clarion call, the third stage includes key messages on basic critical practices for maternal and childcare to prevent from malnutrition, and the last stage will inform the public about acquiring services and Mother Child Protection card.

The Indian government has roped in Bollywood film star Aamir Khan as the face of the campaign.