Online sales of non-food products in Britain grew 16 percent in November compared to a year earlier, a report published on Tuesday showed.

According to a report jointly issued by the British Retail Consortium (BRC) and KPMG, online retail sales are expected to further surge with Christmas approaching.

Growth in November was the best so far this year, and the best in three years, said the BRC.

"We said last month more of us will be clicking into Christmas than ever before this year, and November fuels that trend further, setting new records both for growth and penetration of non-food sales," said Helen Dickinson, director-general of the BRC.

"The signs are that many of us went online during the month to make an early start on our present shopping, and the Cyber Monday effect is likely to continue that trend into December," she added.

"Online sales will continue to soar in the run up to Christmas, reaching record heights in December, with transactions spiking on Mega Monday when the last day for guaranteed delivery before Christmas falls due," said David McCorquodale, head of retail at KPMG.

"With multi-channel retailing now firmly established, what lies ahead for the retailer is considerable investment in digital analytics and logistics to improve personalization and meet the increasing demands of the consumer," he added.

BRC figures showed that sales over the internet accounted for around 9 percent of total retail sales in 2012. Total sales of the retail sector, which generates 5 percent of the GDP of Britain, exceeded 311 billion pounds (510 billion U.S. dollars) last year.