Giant Interactive plans to launch more than 10 mobile games by the end of this year as part of the Shanghai-based game developer's mobile game strategy.

The New York-listed firm, which has unveiled a US$3 billion privatization plan, is the latest game firm to penetrate the booming mobile game business following game giants Nasdaq-listed Shanda and Perfect World.

"I don't agree that we are too late (for mobile expansion)," Ji Xuefeng, Giant's president, said yesterday. "We are fully prepared for the move in research, capital and other resources."

Ji added that the firm plans to invest "several hundred million" yuan in mobile games.

Giant, which debuted a new mobile game called Dance in China, has more than 300 people developing mobile games. It is also cooperates with distributors including Qihoo 360.

Mobile games are riding high on the popularity of smartphones in China.

Mobile games revenue rose about 30 percent in 2013, more than double the growth in the PC online games sector, according to market observers.